Jim

Posts Tagged ‘publishers’

‘Damn the torpedoes!’ Now’s no time to slow down on Smartnews

In Biz, Fayetteville, Freelance, Publishing, smartnews, The news biz on March 27, 2009 at 3:23 am

Charles Apple kindly gave me a platform to pimp Smartnews a little more, in advance of taking the experiment live on April 1. Randy in particular has been actively recruiting publishers, hammering away at state and regional press associations and the like. It’s a monumental task: Just think of the thousands of newspapers; alt weeklies; city, regional and state magazines. And over the horizon — niche and trade pubs, English-language pubs outside the United States, and on and on.

Lest I sound too excited about it all, it’s important to remember that we’re in the proof-of-concept phase. Realistically, this predates even internal alpha-testing, as far as the Web site. We just want to bull ahead as time’s a-wasting. Flying by the seats of our pants, to cop an old cliche, just as with SmartNews (the Fayetteville, N.C., newspaper (R.I.P.)) and Bluffton Today. Newspapers are in deep trouble; they’re dropping journalists like a dog sheds fur in the summer. We want to do what we can while we can.

I don’t think American print news will rebound, even if the ridiculous corporate debt is somehow miraculously resolved. The job losses will be permanent. But the need for news and information remains — my god, there’s a hunger for it — and advertisers still believe more strongly in print and “traditional” media than they do in the Web. Should all news media collapse in the next few years anyway, we should at least have quite a collection of talent at hand. Whatever the medium, whatever the business model, at some point that’s got to be worth something.