Jim

Posts Tagged ‘charles apple’

Want to get back at evil corporate greedia? Carving each other up ain’t gonna do the job

In Biz, editor, graphics, newspaper, Publishing, smartnews, startup, The news biz, venture on May 2, 2009 at 11:26 pm

Lots of bitterness and fury from people whom Tribune has canned recently. Hell, I just got a 10 percent pay cut in my non-newspaper job, so I feel — well, a sliver of the pain, myself.

It appears the head-rolling — which seems disproportionately distributed among “visual” folks — has brought long-built tension over how much value designers and copy editors add to a newsroom to a head. Couple that with resentment toward the survivors, and you’ve got a bloodbath.

OK. I get it. Newspaper owners don’t think we’re worth as much as writers (I say “we” because, though I have a writing job now, the better part of my news career was in layout, copy editing and design.) Many of our jobs have become, as The Yelv points out, obsolete.

What I don’t get is journalists turning on each other.

If you want to make a future for yourself in news, you’re going to need every friend you can find. Now’s not the time to burn bridges — at least not with our colleagues. I will go so far as to say that corporate news has already burned our bridge — and this time, I mean “our” in the sense of all journalists.

I’m not saying this to be a pollyanna. I’m saying we need a better survival instinct.

I won’t lie; publishers and executive editors have disappointed me a little in the lack of enthusiasm for Smartnews. You would think that now would be the time they’d take an interest in something that could reduce costs. They are so shellshocked, however, they cannot even begin to look two steps forward in their game. And they don’t really have a lot of leeway; I understand the money is tightly controlled right now. No one wants to play guinea pig.

I can live with that. They don’t owe me anything.

Where I’m much more disappointed is in the utter lack of heart I keep finding among my colleagues to do something concrete about their predicament. Apart from a job search.

Look, it doesn’t have to be Smartnews. Maybe a journalist doesn’t see the value or the future, or doesn’t trust us. I can live with that, too.

Do something creative. We pride ourselves on our creativity, do we not? The possibilities are infinite. Do it yourself, like my friend Ernie with Short Form Blog. That’s a great example of a designer/editor redirecting his efforts to the Web. Before, he was a curator of news for print. Now, he curates for the Web. Get involved with Publish2. Take an ad sales person out for drinks and pick her brain.

Breaking out the machetes ain’t gonna work, folks. We’ve lost one war, already.

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Pondering the economics of making a news startup work on the Web

In Biz, Freelance, innovation, newspaper, publish, publisher, Publishing, smartnews, startup, venture on April 18, 2009 at 7:18 pm

I ran a cross a comment on this thread that breaks down the dilemma that faces Internet startups.

It’s a great idea to have journalists curating the best tweets about a story or topic. That’s a solid content model. Now, if you want to make a living at it, you need to sort out and execute a business model.

You have two options:

1. Get massive traffic, 2MM+ pageviews/month while keeping costs low, low, low, such that you can use existing advertising networks to make a living. Their rates are insultingly low, but if you can break a million pageviews without having to pay for content or help, then you can make that work possibly.

2. Build it out into a brand with a defined, die-hard niche audience that specific types of businesses will pay a premium to reach. What about approaching the makers of some of the Twitter clients out there? They’re always looking for new users and your audience consists of super-active Twitter-users who are likely always one step ahead of the game. What if Twirl or Tweetdeck sponsored you guys for a month or two?

Very difficult for any individual journalist to drag in 2 million page views per month (I’m astonished at how few even this blog gets, even though I make almost no effort to market it. You’d think that random chance would drag in more useless, accidental traffic.) And there are only so many valuable niches around. I think of my friend Charles Apple who’s absolutely got the “visual journalist” market nailed down — but what is that worth to him or to Visual Editors in terms of advertising? I don’t see Adobe ponying up oodles of ad money. (Maybe as we all get outsourced and have to buy our own equipment and software, that’ll change.)

As publishers and executive editors have not exactly been beating down our doors, I’ve been thinking off and on about how we could grow Smartnews into it’s own direct-to-consumer Web experience. The result would probably be something like True/Slant. But probably more open, using that rating system to direct eyeballs and presumably ad revenue to journalists. I’m open to your suggestions.

Our 15 minutes of fame, courtesy of Charles Apple

In Freelance, Publishing, smartnews on March 22, 2009 at 11:03 pm

Very pleased to get some love from one of the top graphic artists in the nation. Welcome to Smartnews, Charles Apple, and thanks for the shout out!

Charles Apple is a graphics reporter and artist, newspaper designer, teacher and blogger. So sayeth his LinkedIn page. Charles is also my friend.

I check out Charles’ blog nearly every day. If you care anything about “visual journalism” — graphics, photography, design, layout, alternative story forms — you should, too. It’s an honor to be mentioned there.