Jim

At what cost free publicity? Heh.

In Biz, editor, innovation, News, newspaper, publish, publisher, Publishing, smartnews, startup, The news biz, venture on April 3, 2009 at 11:02 pm

MediaBistro’s WebNewser picked up on Smartnews A Smarter Way to Gather Content, But at What Cost? It’s hard to complain about a little publicity, but any time you end up in the news, you realize what our sources go through when they open the paper (or turn on the TV or what have you) — you see all the niggling little things that the reporter got wrong.

So at the risk of sounding ungrateful (and I’m not, I’m glad to get the word out), here are my quibbles:

  • I’m pretty sure neither Randy nor I live in Raleigh, N.C. I used to live in Raleigh, but that was many, many moons ago — long before Smartnews was a twinkle in my eye. We do live in the Carolinas, however, so … pretty close.
  • The last sentence was a little off, too: “The cost to a small publisher (weekly circulation of less than 100,000) could run as little as $1 and go up to a flat fee for exclusive, unrestricted content for $1,000.”

    Yes, content can go for as little as $1 a pop for small publishers. However, only large publishers could ever shell out $1,000 for exclusive, unrestricted use of an item on Smartnews. So, as far as the headline, I’ll tell ya at what cost: Rock bottom prices! That’s what cost. Especially when you consider our contributors. A few bucks for a Charles Apple graphic or Martin Gee illo? Good Lord, yes.

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