Jim

Let us harness the power of viral spam

In Freelance, Publishing, smartnews on March 15, 2009 at 10:35 pm

“… and they told two friends, and they told two friends, and they told two friends …”*

The way Randy and I figured it back when we were brainstorming, Smartnews needs numbers to work. Lots of people selling to lots of publications. That’s true as a business proposition for us, as well as for freelancers and publishers. You need lots and lots of potential customers in order to move inventory, because not every buyer’s going to be in the market for what you have. Publishers need lots of quality inventory to choose from to feel like it’s worth their $120. Or $1,200. Or $550,000.

So tell your journalist and freelance and just generally creatively talented friends about Smartnews. Link them up with this Facebook group. Tell them to add Randy and me as FB friends. We promise to keep our own spam down to a dull roar.

*I think that was a Faberge shampoo commercial in the ’70s. So cheesy because, of course, Faberge couldn’t have cared less about viral marketing. They were pimpin’ their product on TV.

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